đź“„ Privacy Policy
Effective Date: 15 November 2025
Last Updated: 15 November 2025
This Privacy Policy describes how Honest Passion GmbH, operating under the brand Tax Reliefs (“we”, “our”, “us”), collects, uses, shares, and protects personal information of individuals located in the United States. Although our company is based in Cologne, Germany, we provide services to consumers within the United States, and therefore comply with both EU privacy laws (GDPR) and applicable US state privacy laws (including CCPA/CPRA).
If you do not agree with this Policy, please do not use our website, products, or services.
1. Data Controller Information
Honest Passion GmbH
Cologne, Germany
Email: [email protected]
Under GDPR, we act as the Data Controller for all personal data we process.
2. Information We Collect
We may collect the following personal information when you interact with our website, lead forms, or advertising:
Personal Information You Provide
Name
Email address
Phone number
Any information you voluntarily submit through GHL forms or landing pages
Automatically Collected Information
Through Facebook Pixel and Google Analytics, we may collect:
Device information
Browser type
IP address
Page views & click behavior
Advertising interactions
Referring URLs
We do not use cookies on our own but Meta or Google tools may automatically use tracking technologies for analytics and advertising.
3. How We Use Your Information
We process your information for the following purposes:
To contact you regarding tax-relief programs or services
To provide lead generation services
To respond to your inquiries
To improve our marketing and website performance
To verify identity and prevent fraud
To comply with legal obligations
For advertising and retargeting using Facebook Pixel
To analyze traffic and behavior via Google Analytics
For email communication and follow-ups through our CRM
4. Legal Bases for Processing (GDPR)
We process personal data under the following legal bases:
Consent – when you submit a form or engage with our ads
Legitimate Interest – for marketing, analytics, fraud prevention
Performance of a Contract – when you request our services
Legal Obligation – for regulatory or compliance requirements
5. Sharing of Your Information
We may share your information only when necessary and lawful:
With approved service providers:
GoHighLevel (GHL) – CRM, forms, automation
Facebook/Meta – tracking, advertising, attribution
Google Analytics – analytics and performance
Email service providers (Mailgun or GHL SMTP)
These parties act as Data Processors under GDPR.
Lead Sharing With Clients
Because we operate a lead generation business, we may share your submitted information (name, email, phone) with third-party tax professionals, tax-relief providers, or associated companies who may contact you regarding the services you requested.
We only share leads with verified partners and solely for the purpose of offering tax-relief services or related financial solutions.
We do not sell personal information for unrelated purposes.
6. Data Transfers to the United States
Your data may be transferred from the EU (Germany) to servers or partners located in the United States.
We rely on:
Standard Contractual Clauses (SCCs)
Legitimate Interest
Contract necessity
to ensure compliance with GDPR for international transfers.
7. How Long We Keep Your Data
We retain your information only as long as necessary:
Lead data: up to 24 months
Client communication: as long as required for service delivery
Analytics data: per Meta/Google retention settings
You may request deletion at any time.
8. Your GDPR Rights (EU Residents)
If you are located in the EU, you have the right to:
Access your data
Correct inaccurate data
Request deletion (“Right to be Forgotten”)
Restrict or object to processing
Request data portability
Withdraw consent at any time
9. Your Privacy Rights Under CCPA/CPRA (California Residents)
If you are a California resident, you have the right to:
Know what personal information we collect
Request deletion of your data
Opt-out of lead sharing
Receive equal service regardless of your privacy choices
10. Security Measures
We use industry-standard security measures including:
Encrypted connections (SSL)
Secure CRM storage (GHL)
Access controls
Partner vetting
Regular system monitoring
However, no online system can guarantee absolute security.
11. Children’s Privacy
Our services are not directed to individuals under 18, and we do not knowingly collect their information.
12. Third-Party Links
Our website or ads may link to third-party sites. We are not responsible for their privacy practices.
13. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be reflected with a revised “Last Updated” date.
14. Contact Information
For questions or privacy requests, contact:
Honest Passion GmbH
Cologne, Germany
Email: [email protected]